2019 Session

Project Management in Smart Action

Biography

Beth Wiebusch has thirty two years of IT experience. She earned her Bachelors of Science in Computer Science at the University of Minnesota. After working for the private sector for five years in the medical and security areas, Beth started working for the University of Wisconsin–Madison in the Social Science Department as the Technical Services manager. Beth then moved to the Wisconsin School of Business as Director of Technology Support Center. After nineteen years as Director, she has moved into the Database and Application area of IT Solutions center at the Wisconsin School of Business.

2019 Session

How to Celebrate Success

Biography

Christopher Yue is the Special Project Coordinator in the Dean’s Office of the Graduate School. He has been working at UW Madison for more than 5 years in various areas such as technology implementation, change management, instructional design, program management, and digital marketing. Connect with him on Linkedin here.

2019 Session

Project Management in Smart Action

2018 Session

Title: Better external relations with CRM: A Wisconsin School of Business Story
Co-Presenter: Dean McInerney
Description
At the Wisconsin School of Business (WSB), we see the immense value in building relationships with external partners because it is vital to our student placement as well as talent recruitment. We have set up a CRM (Customer Relationship Management) system specifically for tracking our relationship building activities. However, getting people to adopt the system is a constant uphill battle due to several reasons: change is hard, I track my contacts with email or excel file, I need to protect my leads, etc. We needed to be innovative and inspiring for a WSB-wide system adoption.
In this presentation, we will tell stories about our project governance structure and innovative processes, how we follow them closely to engage with stakeholders for their success. As of today, 8 of our BBA/MBA centers have nearly 500 advisory board members in CRM, ready to track their relationships! To carry this momentum, we expanded our learning sessions to a broader audience including students for CRM skills and best practices. With this solid user community in place, we will continue to leverage IT to transform WSB into a data-driven decision-making organization.
Our presentation has three parts: 1) introducing our business problem, 2) explaining our governance structure/process, 3) illustrating how our CRM system tracks external engagements.

Biography

Xiujuan Jane Zhang is an aspiring leader in education innovation. She has a demonstrated history of achievements with advanced skills in enterprise system and integration, data analysis, blended course design, and project management. She is a recognized cross-cultural leader, facilitator, and collaborator with the ability to work with cross-functional objectives, leading projects independently and collaboratively. Xiujuan currently works in the Wisconsin School of Business at UW-Madison as a business analyst and instructor. As a UW-Madison Alumna with a Master of Science degree, and Masters Certificates in Business Analysis and Project Management, she always embraces the Wisconsin Idea, paying it forward by coaching international students, and visiting scholars on leadership, culture and community engagements in her spare times.