Conference Session
Description
Have you ever sent an email to someone only to have them ask you all kinds of questions that were answered by the email they said they read? This session will help you improve your emails to reduce your readers’ confusion and still say what you need to say.
Presenter Information
Image by Frank Cone from Pexels.
Conference Session
The Zoom session will be live captioned by the McBurney Disability Resource Center. Link to the captions.
The YouTube live stream button is a go.wisc redirect that will go live no later than 8:30am on June 2nd.
Keynote Description
We, as IT professionals, play a critical role in designing, developing, and supporting the digital campus. We have created and evolved the digital campus over the last forty years, and in 2020 it became the primary mode of interaction for our communities. What can we learn from the rapid pivot to online, and more importantly, how can we evolve our thinking and approaches?
Let’s discuss how we can use our expertise and our voice to create digital spaces where people can thrive. Using ideas from fields such as critical design practices, conflict management, and polarities, we will explore the most effective approaches for providing spaces where multiple voices are empowered, and diverse communities can thrive.
The session will be interactive.
Opening Remarks for the conference will take place from 8:45-9:15am
Keynote Speaker Information
Image from The Harvard Gazette.
Pre-Recorded Session
Live Q&A
Friday, June 4th, 2:00 – 2:30 pm
Description
Is your communications team clamoring for a graphic email tool? Is your unit on the hunt for a university-supported platform to send mass emails? Or perhaps you’d like to be able to measure your email engagement with your stakeholders. Eloqua is the university’s supported email marketing and marketing automation tool. Users across campus use Eloqua to easily create graphic emails, send large campaigns, and measure effectiveness. With Gravity Form integrations, self-service subscription options, automated campaigns, and dynamic content, the options are nearly endless. This session will serve as an introduction to Eloqua with an overview of its capabilities, how it differs from other available tools, and a demonstration of its features.
Attendees will leave with a basic knowledge of what Eloqua is, its capabilities and features (especially compared to other campus tools), and next steps if they’re interested in accessing Eloqua. This session is perfect for people working in or interested in supporting marketing and/or communications professionals.
Presenter Information
