Friday, June 4th, 2:00 – 2:30 pm
Is your communications team clamoring for a graphic email tool? Is your unit on the hunt for a university-supported platform to send mass emails? Or perhaps you’d like to be able to measure your email engagement with your stakeholders. Eloqua is the university’s supported email marketing and marketing automation tool. Users across campus use Eloqua to easily create graphic emails, send large campaigns, and measure effectiveness. With Gravity Form integrations, self-service subscription options, automated campaigns, and dynamic content, the options are nearly endless. This session will serve as an introduction to Eloqua with an overview of its capabilities, how it differs from other available tools, and a demonstration of its features.
Attendees will leave with a basic knowledge of what Eloqua is, its capabilities and features (especially compared to other campus tools), and next steps if they’re interested in accessing Eloqua. This session is perfect for people working in or interested in supporting marketing and/or communications professionals.