Jess Jones


Division of Information Technology (DoIT)
Team Lead - Center for Digital Accessibility & User Experience

2019 Session

SPRINT! Tackle big problems in a week

2018 Session

Title: Low-Effort, and effective UX techniques for busy technologists

Co-Presenters: Jim Helwig, Maria Dahman

Discovering evolving user expectations through regular interviews with end-users has helped the MyUW team deliver a web application for thousands of diverse users that receives high user satisfaction ratings. We will discuss performing basic user experience interviews, recruiting participants, setting up a user interview, and asking the right questions.


Jess Jones is a user experience analyst at DoIT, working with partners within DoIT and across campus to help them understand and meet the needs of students, faculty, staff, and other users. In 2016, she co-founded the Better by Design conference and workshop series at UW-Madison, with the goal of bringing together design-minded people to explore new ideas and skills with major design influencers from Google, the New York Times, U.S. Digital Service, Minecraft, and more. She holds a Master’s of Science in Human Computer Interaction from DePaul University and a B.A. in Journalism from UW-Madison.