Value Chain Mapping: Visually Planning System Improvements

Presented by: Phil Jochimsen

Room: Plenary Room (1310)

Time: 1:00-1:20 PM


Value Chain Mapping (also known as Wardley Mapping) is a way to place the components of a value chain on a map and be able to predict and influence the future. There is a relentless march away from Custom to Commodity, and customers will only care about components of their value chain that are most closely related to the value they get. Experience how we can see around corners, prepare ourselves for change and predict the future with value chain mapping.

You will see how electricity moved from Custom to Commodity, how Cloud is just moving computing from Custom to Commodity, and how the next things to come are easily predictable.